Intuit Mailchimp

Staff Product Designer / Design Lead   2021 – 2025

• Owned end-to-end design strategy for Mailchimp's account setup experience, serving ~60K new users per week and leading a cross-functional pod of 10+ (PM, engineering, data, design) through the full product lifecycle.
• Designed a pattern for setup guidance that drove a 38% increase in domain authentications, 15% lift in list imports, and 37% increase in SMS adoption, directly improving activation and retention across the growth funnel.
• Partnered with Intuit's GenAI team to design AI-powered autofill capabilities that lifted paid conversion and revenue per user, and built cross-platform alignment with QuickBooks to scale personalization strategies across Intuit's ecosystem.
• Used three years of experiment data and behavioral analytics (FullStory, A/B testing) to reframe leadership's approach to the 11-screen setup flow, shifting strategy from "cut screens" to "optimize what converts" and presenting recommendations to C-suite stakeholders.