Staff Product Designer with deep experience in growth, onboarding and activation, using experimentation, behavioral data, and AI-powered design to move metrics that matter. Leads cross-functional pods through ambiguity and translates experiment data into product strategy, not just screens.

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Staff Product Designer / Design Lead   2021 – 2025

• Owned end-to-end design strategy for Mailchimp's account setup experience, serving ~60K new users per week and leading a cross-functional pod of 10+ (PM, engineering, data, design) through the full product lifecycle.
• Designed as a scalable framework adopted across six platform teams that drove a 38% increase in domain authentications, 15% lift in list imports, and 37% increase in SMS adoption, directly improving activation and retention across the growth funnel.
• Partnered with Intuit's GenAI team to design AI-powered autofill capabilities (website URL + industry detection) that achieved 61% AI acceptance and lifted paid conversion by 14.2%, and built cross-platform alignment with QuickBooks to scale personalization strategies across Intuit's ecosystem.
• Used three years of experiment data and behavioral analytics (FullStory, A/B testing) to reframe leadership's approach to the 11-screen setup flow, shifting strategy from "cut screens" to "optimize what converts" and presenting recommendations to C-suite stakeholders.